Here is a very common scenario: When choosing baby wipes for the first time, many parents unconsciously opt for the product that “smells good”. Fragrance usually evokes associations of cleanliness, freshness, and even high quality.
However, over time, more and more families are turning to fragrance-free wipes for newborns. This shift is not accidental; it reflects a deeper understanding of babies’ delicate skin.
In fact, the scent in baby diaper wipes does not come from the raw materials themselves. Most of the time, it comes from the additional added flavoring or compound spices, which are designed to enhance sensory experiences and product appeal, rather than to increase cleaning performance.

Why fragrance-free wipes are commonly chosen for babies?
Firstly, a baby's skin barrier has not yet fully developed, and the skin is thinner, making it more susceptible to absorbing external substances. Besides that, even the so-called “natural fragrances” can cause irritation or allergic reactions, especially for newborns and sensitive skins. Most importantly, the core safety and performance of wipes for babies and newborns depend primarily on gentle formulations, high water content, and skin-friendly ingredients-not on scent.
That said, fragranced wipes are not necessarily unsafe. When carefully formulated and compliant with safety standards, some fragranced wipes use mild tested fragrance components to enhance the user experience. These products can be suitable for babies with stable skin conditions and lower sensitivity.
In general, fragrance-free does not mean unpleasant, it simply means no additional scent, allowing the natural smell of the raw materials to remain. When choosing products for your babies, more additives do not means better protection. Sometimes, fewer ingredients offer greater peace of mind.
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